What are Cookies?
A cookie is such technology that includes a ‘cookie’ or pixel, a tiny file or data saved on the computer/device you use to visit websites. It allows the website to store your actions and preferences such as language, login, and display preferences like font size, for a certain length of time, so you can avoid re-entering them each time you return to the website or browse from one web page to another one.
You generally can view our site without using cookies, but particular sections of the site might not work correctly or navigation will be slower.
In the case that you do not want your computer/device to store cookies, you can use your browser’s system setting to deactivate the related option. You can also delete your system settings’ stored cookies at any time.
Additional information about how to delete or deactivate cookies is found at this link: https://www.aboutcookies.org/cookie-faq/. If you do not accept cookies, it can restrict the functionality of our site.
Categories of Cookies
Certain cookies are:
- needed in strictly technical terms (or technical necessity)
- used and stored for a particular period of time (or storage duration)
- stored or placed by our site or a third party (or cookie provider)
Cookies that technically are:
Necessary: Our site uses particular cookies as they are necessary strictly for the correct function of the site. Such cookies are automatically placed on your computer/device when you access the site or a particular function, except when you reject cookies through your browser settings.
Session Cookies: Particular cookies are needed only for your website session’s duration and are known as “session cookies.” This data becomes invalid or is erased when you leave our site or your session expires. An example of the use of session cookies is to keep particular data during a session.
Permanent Cookies: Certain cookies are stored for longer periods of time. An example is allowing our site to recognize users that visit the site again and to access their saved settings. For example, you can then access web pages quicker or with more convenience so there is no need to set particular options again like preferred language. After a set period of time, permanent cookies are deleted automatically.
Flow Cookies: Such cookies are used for our company group to communicate via our internal servers. When you start navigating the site, they are put on your computer/device then deleted after you are finished navigating the site. Flow cookies do obtain a unique reference number but we are unable to make any decisions regarding the customer or real user.
Provider Cookies: Such cookies are placed by our site or our website’s operator who we have commissioned.
Using cookies for web analytics/reach measurement
Our site uses Google Analytics, which is one of Google’s Web analytics services. Google Analytics utilizes cookies in order to identify how frequently certain sections of our site are used and to learn more about user preferences.
The data about your particular use of this site created by the cookie (e.g. shortened IP address) is transmitted to a USA-based Google server and then stored there. Google then uses the data to analyze your use of our site, create reports for us on website activity, and perform other services related to website usage. Google might also transfer this data to various third parties when the law requires it or when third parties are required to process this data for Google.
You can use a browser add-on to deactivate Google Analytics if you want to end the use of website analytics. This link allows you to download the add-on: https://tools.google.com/dlpage/gaoptout?hl=.
The add-on stores data matching up with your Google Analytics deactivation on your computer/device. It is important to take note that this variety of “opt out” will only deactivate Google Analytics for the browser and device where activation of the opt out took place. You might also need to reactivate it when you delete your device’s cookies.
The most common cookies are:
Google places this cookie. It allows our site to collect information related to the use of our website by users. That includes time of visit, pages viewed, whether the user has visited in the past, and websites visited before visiting our site.
Facebook places this cookie. It allows our site to measure, build, and optimize audiences for ad campaigns that are served on the social media platform.
One Signal places this cookie. It lets our site remember whether you have subscribed to get push notifications. The cookie also allows our site to deliver customized notifications.
VWO places this cookie. It adds cookies in the browser of users and customers in order to identify them. These cookies contain no personal data. They might also store and collect data locally on devices by using tools like browser web storage.
Hotjar places this cookie. It stores non-personal data with the goal of giving you an improved website experience, analyze trends, and diagnose technical issues.
The tool Unbounce helps our website build improved landing pages. These cookies are used to store non-personal data in order to improve user experience and landing pages.
AdWords enables Google pay per click (PPC) campaigns.
This is used by online advertisers and for advertising on more than one ad server.